https://www.morgg.org/home daily 1.0 2025-10-11 https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/ac080e8d-014a-4bdb-8232-ac43080485cb/IMG_5173.jpg https://www.morgg.org/first-chair-loyalty-program daily 0.75 2025-09-09 https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/ec7c3edb-953c-4960-a76c-2bc5bdf8d967/smartmockups_kzh6u0hc.jpg First Chair Loyalty Program - The Opportunity At the core, loyalty programs reward customers for engaging with a brand on a consistent basis. In return, the brand is rewarded with a reliable customer base, who consistently make more than one purchase per year. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1648224823867-RTEWMWSP5MNY7JS7BXRW/unsplash-image-iTzUDUjeOj4.jpg https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/fe6554d1-8883-409a-be20-f38a18da7a3a/vansfamily-600.jpeg https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/ef4859f1-5b46-4358-a512-af286d4c4273/MMooGyMwj2sR.jpg https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/0b1cbc0a-4254-42c8-82a1-6a8772efb73f/smartmockups_kzokw6t5.png First Chair Loyalty Program - Requirement 3: We needed to make the sign-up process as frictionless and easy as possible. Thankfully, the user’s account information can be reused upon selecting signup. This allowed for a one-click signup experience. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/da64fe83-faab-48ee-828d-9a9a886f71cf/smartmockups_kzoj2jph.png First Chair Loyalty Program - Requirement 2: Explain the different tiers, corresponding benefits, and point values to reach each tier. Our original design for this table used the commonly known mountain trail level markers. However, we quickly learned that this was only applicable in North America, so in order to globalize the design, we simplified the table. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/58aa9910-324f-4a15-ae2c-fd7180aca083/smartmockups_kzipcp4j.png First Chair Loyalty Program - Requirement 1: Visually represent the user’s point value and show how many points they need to earn until they increase to the next tier. In our final design, we ended up going with replicating a lift ticket pass. We wanted the design to be visual and fun, but also represent the sport, and include a “membership feel” https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/ef040111-3369-4003-80da-5a7f56cd458b/smartmockups_kzhbt8z3.png https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/9d4d5f01-2b96-4c1e-ba6e-60051d773866/smartmockups_kzhbhghy.png https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/34739e1f-0403-4083-8281-21a7df326a6e/smartmockups_kzhbwyf7.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg First Chair Loyalty Program https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg First Chair Loyalty Program https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg First Chair Loyalty Program https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg First Chair Loyalty Program https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg First Chair Loyalty Program https://www.morgg.org/pdp-redesign daily 0.75 2025-09-09 https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/0cd672dd-4723-44e3-afc6-a085d387bcdb/smartmockups_l0jt3wf4.png PDP Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/d29bf871-ca0e-4765-a6c5-1e5838784d16/Frame+10.png PDP Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/62217c56-7db3-40c0-b65d-2d188fcd607f/Frame+11.png PDP Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1648158612511-Q8YDU0CQXVI7CXSYIJGO/unsplash-image-iTzUDUjeOj4.jpg https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/6f3d78ca-2221-4463-8518-fa6121b5dbf3/Frame+23.png PDP Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/8b4db7ac-8d66-4c23-b8f1-72ebee332be6/smartmockups_l0vgzhj3.png PDP Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/60bb9015-8503-464f-b358-c92c329d8f81/smartmockups_l146fq6t.png PDP Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/11ddc6e9-e3c9-4651-b543-83e0f47f2a8d/smartmockups_l147vbfd.png PDP Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1647539520853-PP190ERROIHWU0NPE5SZ/smartmockups_l0vac87j.png PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1647539840815-SQHC86XZKNVTNFXUV682/smartmockups_l0vanqma.png PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1647544847516-3BBH14AWMWR1X7B4W7IS/smartmockups_l0vdjhf9.png PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1647545253125-GA8K80V4ZH73HX612XYJ/smartmockups_l0vdk25d.png PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1647545488346-FSIGGXRT2T6MX57INY3N/smartmockups_l0vdmrnc.png PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1647548917081-4IRA90G79KISMXK2VHVL/smartmockups_l0vg2aug.png PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1647549027721-1H1ZUODHVYW5L89TE65O/smartmockups_l0vg4en4.png PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1647549148741-BETCRFIDVIS6SJS8R6WI/smartmockups_l0vg7bfa.png PDP Redesign https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg PDP Redesign https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg PDP Redesign https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1648156268505-1LJ5CU85YWXYKP46NFIF/Frame+10.png PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1648156440451-SUBSKPBMLQSOUMPS8YR5/Frame+12.png PDP Redesign https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1648156589199-2CQRKPJCR4SOQN42ILXC/Frame+11.png PDP Redesign https://www.morgg.org/burton daily 0.75 2025-09-09 https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/86f57343-5b7c-4c94-9e59-bfc47eb1a67e/ASAPFerg_AspenCO_Blotto_1398+1.png Burton https://images.squarespace-cdn.com/content/v1/61faf367283ccb5d91313d91/1659730210017-2IGFZSE6W4RB1TKS1CZJ/smartmockups_l3dghr8x.jpg Burton